How we work?

At NestCraft we do each project using a proven three phase process:

Phase One - Discover

This initial phase lays the groundwork for your project. We try hard to know everything that helps us to know about your company, its history, products or services, project goals and business environment. Communication can be handled by a personal meeting (if needed & located near us), telephone, IM, email or a combination of methods.
Next, we begin to research your competition. This can include reviewing your web sites, brochures, advertising material and other literature. Our main focus is to learn as much as possible about your competitive environment.

We also research your target audience, their demographic, preferences, attitudes and behaviors. After completing the preliminary research, we develop a proposal based on our understanding of the project. This includes detailed information about the goals, competitive position, target audience, design direction, budget and schedule etc.

Phase Two – Design & Development

Design begins with putting pencil to paper and sketching out ideas. We typically rough out many small Artwork "thumbnails." From these, we edit them down to those that are the most appropriate solutions for your project. Our team refines these preliminaries for presentation. The key is creating a group of designs, usually two or three, that provide a strategic solution.

The preliminary designs may be presented in person or on our server. From the group of options, one design is selected for further development. For most projects, one set of revisions is included. All development work is hosted on our site nuforya that is password protected. Here you will be able to see the development of your project, status reports and design notes etc.


Phase Three - Deploy

Deploy is the last and final phase of our process, now final artworks is ready, programming is done and all elements are tested. In the case of a web site, we test all pages in several browsers and on various platforms and configurations.

Our goal, with any project - large or small - is to make the process as seamless and simple as possible. We understand that website development is not your daily tariff. We strive for clear communication without a lot of technical discussion. We understand the potential anxiety that can come with the development of any project. So our process minimizes that anxiety by keeping the channels of communication open and fixing possible problems before they become big headache for you and us.

We work as a your-design team, we will reach your goals, on time and on your budget.

Browse our portfolio to view examples of our work.

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