Fluous (pronounced FLU-US) is derived from the word FLUID. It signifies the ability to mould itself to its context and the ability to find its way – however difficult the terrain may be! The visual identity was built with a typographical fluous that expresses two main points: firstly, the commitment to serve employee satisfaction without compromise of money and secondly, the ability to have an elevated all-encompassing view of the whole educational landscape.
“By all means, operating improvements would not be possible without accurate measurement. We have put tremendous effort into designing this evaluation system in such a manner that it ensures independent processing while offering solid data as a final outcome.”