logo design by nestcraft branding and website designing agency
We Think, the logo is the face of any brand — the first impression — so its design is extremely important.
because, a logo is a powerful asset to our client’s brand.creating an effective visual representation of a brand is must hence we put more time than just graphic design.Like any line of work that involves a set of specific skills,knowledge is definitely power for any graphic designer.
For us, Preliminary sketches are an important; first step in designing an effective logo.These can we done by paper and pen drawings or drafts made using a vector program, such as Illustrator.we start with 20 to 30 sketches or ideas and then branch out to create variations of the original ideas.If nothing seems to work, start over and begin sketching new ideas.
Also, Balance is important in logo design because our minds naturally perceive a balanced design as being pleasing and appealing.So,we keep logo balanced by keeping the “weight” of the graphics, colors, and size equal on each side.
Though the rule of balance can occasionally be broken, remember that your logo will be viewed by the masses, not just those with an eye for great art, so a balanced design is the safest approach.
when it comes to logo design, size does matter. A logo has to look good and be legible at all sizes.A logo is not effective if it loses too much definition when scaled down for letterheads, envelopes, and small promotional items. The logo also has to look good when used for larger formats, such as posters, billboards, and electronic formats such as TV and the Web.The most reliable way to determine if a logo works or not at all sizes is done by, we actually test it our self.we also test for large-scale rendering by printing a poster-sized version at a print shop.As we know, color theory is complex, but designers who understand the basics are able to use color to their advantage.we use colors near to each other on the color wheel (e.g. for a “warm” palette, use red, orange, and yellow hues).we Don’t use colors that are so bright that they are hard on the eyes.
For us, The logo must also look good in black and white, gray scale, and two colors.
Keep this in mind as you try out different color combinations, and try to match the color to the overall tone and feel of the brand.Playing around with individual colors on their own is another good idea. Some brands are recognizable solely by their distinct color.For example, when you think of John Deere, you think of the “John Deere green” color, and this sets this brand apart from its competitors and, more importantly, makes the brand all the more recognizable.we use various design styles when creating a logo, and to pick the right one, you should have some background information about the client and the brand.A recent trend in logo design is the Web 2.0 style of 3D-looking logos, with “bubbly” graphics, gradients, and drop shadows.This style may work well for a Web 2.0 website or tech company, but may not be effective for other kinds of brands.Research your client and its audience before you begin your preliminary work.This will help you determine the best design style from the start and save you from having to return repeatedly to the drawing board.