SEO concepts for Startup Business
You are starting a new business ? have a great idea or product, some money to invest, eager customers, and great workers with business model and process elements covered then it’s time plan out how to succeed in search and discovery digital contexts.
Many elements are required to do well nowadays need to be built-in to your website and off-site properties, so here is an outline on how to build a new business that will do SEO right.
Step 1: Know Your Concepts and Keywords
we should start by determining what customer behaviors you want to be a part of and what concepts you want to be associated with.This is bigger than just keywords and keyword research. People, content, functionality, open data, and a bunch of other things will get you business into the conversations you care about.For the sake of clarity, let’s say you’re starting a new business based on selling new and used cars and operating car dealerships. Here’s what a concept map might look like:
Take the concepts and behaviors you want to be associated with and build a list of strategic keywords. You will use these keywords for a lot of different purposes later.
Step 2: Plan Your Content Investments and Practice Content Marketing
Now that you have a handle on your key concepts and have built a strategic keyword list, you’re ready to create a high-level plan for content creation. I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in.
Step 3: Ensure Your Site is Technically Flawless
This is the world of technical SEO. It has two main components:
Making sure you don’t screw up your indexing by creating content that can’t be seen or is duplicative.
Making sure you create search-engine friendly code.
Modern content management systems do a pretty good job in this area, and if you are using WordPress you are really lucky as there are some great SEO plugins that make tuning the technical side of things easy.
Most content management systems can also create sitemaps – be sure to activate them, submit them to Google, and validate them using Google Webmaster Tools.
One emerging element of technical SEO is the creation of open data sets or APIs. If your business will thrive by getting your inventory or content into as many places as possible, consider creating data feeds or APIs for third-party developers to use.
Step 4: Get Your On-Page and Metadata Act in Order
Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This means knowing the target keyphrase for the content and getting it into the right places – the title, description, copy, etc.
This is too much ground to cover in detail in this one guide, but here are a few helpful optimization resources:
Metadata & You: Best Practices, Benefits & Implementation Made Easy
Image Optimization: How to Rank on Image Search
5 YouTube Video Optimization Tips
SEO for Google+ Profiles, Pages, Local, Communities & Updates
5 Social Media Profile Optimization Tips for Brands